The founder of EA, Bing Gordon mentioned an interesting concept. Many animals learn and improve their survivability by playing. Sometimes we play with cats or dogs, and that is a way to make them exercise with playing. Thus, games has an important part to animals, and so does human. For children, they develop their brain with gaming. The game has its fun, and the player do efforts for the goal. So, the gaming is a good way to inspire human's potential.

The video game is just an electrical game. Because the video game can create any space that doesn't exist, so it has the power of imagination and diversity, and there are more and more types of games. So, EA's game has three target groups: preadolescents, teenagers, and adults. With different group, there is some different preference for them. Children may have low requirement; if they can control it easily, and they can enjoy the game. Adults may require for the reality or the quality of the performance.

However, the EA's game as I know today have a great proportion of sports game. Not only the information I've received, when attending to its official web site, there is almost 50% of sports game. And SIM series gets 30%, and the war simulation and movie story has the rest. Thus, in my observation, EA wants to make games for everyone now. You can see that the sport, living, and movie are all the subject of our everyday's life. Like NBA, FIFA, NHL, they have every kind of sports game. The SIM is the series that let player enjoy a new life and create a story by themselves. Spider Man, Superman, and Harry Porter are the famous stars we know, too. There are a part of war simulation game like Medal of Honor, but it doesn't have much proportion. So I think that EA's game design is based on "virtual simulation." It creates the environment that everyone is familiar with to attract people. If the interaction is real-like enough, and the game will be interesting. Of course, EA emphasize the interaction not only between human and computer but also the players. With the subject of sports, the number of players could increase. Even if the SIM series, there is The SIM Online now. EA tries to let everyone enjoy video games.

When comparing EA's games with ones before, we can find the type is different. Like Archon, the first games EA released, used the fantasy style to show the game. It's the fight of two wizards, and we can see goblin, troll, dragon, unicorn, golem, and so on. But we can't see the word "fantasy" in the EA's game today. Maybe in these 20 years, they find that the reality simulation could attract more players. They don't have to "learn" anything about the knowledge of fantasy world and they can know how they have to do in the game. That's the thought of EA's game design.